The Northumberland Sausage Company has opened its first ever retail outlet located in Newcastle. It has targeted plans for another nine in the next five years.
The brand, called Sausology, opened in Newcastle’s Grainger Market last Monday to an “amazing” response according to the founder of the company Claire Watson-Laney.
The retail outlet sells some of its own range of sausages, of which it has 150 different flavours.
As well as traditional flavours, it offers some more innovative mixes including Pork and Chainbridge Honey, Pork and Lime Pickle and The Northumberland Swirl (450g).
The retail shop also offers customers the opportunity to make their own sausage, allowing people to choose a range of meats as well as ingredients. Customers can have a meeting with the Sausologist and have their ideal sausage made by the staff in-store or can even stay for an hour session and make their own.
The company has been running for five years, originally setting up a small butcher’s shop in Wark, Northumberland. The butcher’s started selling the range of sausages, which became so popular that a factory was set up in West Woodburn, near Hexham.
The company, which has a turnover of over £1m, is now producing in excess of 78,000 sausages per week. It also sells its products to more than 200 retail and catering customers.
“In the next five years we want to be at 10 sites. These will open in different counties and we are looking at Scotland, Leeds, York, Manchester and London.
“In the next site we also want to offer a complete experience day in sausage-making.”
The company currently offers sausage experience days at Brocksbushes Farm Shop, Corbridge which are proving popular.