Veg Lovers aims to tempt new consumers into trying fresh prepared lines by focusing on core, successful products
QV Foods has extended its Veg Lovers brand into prepared produce.
Sister brand to QV Foods’ Potato Lovers range, Veg Lovers aims to encourage and tempt new consumers into trying fresh prepared lines by focusing on “core, successful products” rather than “baffling them with an array of choices”.
The move to establish Veg Lovers comes after QV Foods was tasked by one of its customers to bring a new branded range of fresh prepared vegetables and potatoes to market in less than a month.
The packaging has been designed to try and simply convey the name of the product and its contents, whilst looking good on shelf.
Sales and marketing director Simon Martin: “Everyone at QV worked really closely to create this range. From the pack imagery to the cooking instructions, it’s been a real team effort.
“Since launching, the Veg Lovers’ prepared range has seen astonishing double digit week-on-week growth, meaning that consumers are indeed identifying with the brand and the products.
“QV Foods’ development team plan to ensure that a steady stream of innovative new lines are rolled out into the brand over the course of next year, whilst keeping to the philosophy of focusing on proven formats.”