New entity will trade as Hortifrut Expofresh SA and will focus on development of early season blueberry varieties
Hortifrut has announced that it is to merge its Argentine operations with Expofresh to jointly develop exclusive early season blueberry varieties for international markets.
Announcing the union, which includes Expofresh’s Tucumán-based production units, Tierra de Berries and Tierra de Arándanos, the companies said it would allow the companies to share logistical synergies and improve levels of customer service.
Both companies will begin working together ahead of the 2014/15 season before the new venture, to be known as Hortifrut Expofresh SA, is formalised.
“This important partnership allows us to collaborate to strengthen the security of high quality early blueberry supply from Argentina to Hortifrut’s commercial platforms and its strategic customers, who will enjoy a better product and delivery service, which will mean more satisfied consumers,” Nicolás Moller, Hortifrut’s general manager said in a press release.
Referring to its new partner as an “inspirational” company, Expofresh president Luis D’Andrea said Argentina’s relatively young blueberry industry would benefit from the Chilean company’s expertise.
“Planning a future together with Hortifrut is challenging, but the shared synergies and access to better genetics will enable Argentine’s industry to grow,” he said.