The Tenderstem team will be sampling and talking to visitors at the Foodies Festival, Taste of London, and Carfest
Tenderstem is going on the road this summer, taking its ‘Tenderstem Around the World’ campaign to the people.
The Tenderstem team will be sampling and talking to visitors at the Foodies Festival (24–26 May), Taste of London (18-22 June), and making its debut at Carfest north and south in August.
The experienced marketing programme will showcase the versatility of Tenderstem, demonstrating how easy to prepare and quick to cook it is.
Michelle Toft, marketing manager for Coregeo, the UK’s master licensor for Tenderstem, said: “This is a great opportunity for us to speak to shoppers and show them why Tenderstem is such a great vegetable.
“Our ‘Around the World’ campaign is also a fun way to show people how easy it is to create tasty food with an ingredient that takes only a few minutes to cook.”
Chefs Mark Lloyd and Clover Hutson will host cooking demos on the Tenderstem stand, and visitors to the shows will be able to enjoy the results. The chefs will also challenge visitors to cook one of four dishes from around the world. No one will go away empty-handed with chopping boards, aprons and recipe books up for grabs