Kelly Turkeys, which has celebrated 30 years of business, has announced a new Christmas promotional campaign.
The ‘Slow to Grow, Quick to Cook’ branding intends to highlight how Kelly Turkeys are free-range, which Paul Kelly, turkey farmer and owner said was unique to the turkey sector.
The promotional activity will be centered around point-of-sale material, including four-page flyers, posters and brochures. Kelly Turkeys also reported new value-added lines, including joints and easy carve, are designed to tap further into the value-added route.
“The move to more completely wild woodland turkeys makes us really stand out from others, and taking poults from the first hatches of the season means we have the most mature turkeys possible.
“As far as we are aware, we are the only turkey company in the world to have control of pure line genetics through breeding, hatching, growing and processing in a fully licensed plant,” Kelly added.