Fruit for Kids
George Perry will provide free produce to children at its Joe Richards Midlands grocery chain to encourage healthy eating
Birmingham wholesaler, George Perry has begun offering free fruit to children at its Joe Richards retail and grocery stores to encourage healthy eating.
The initiative will take place at the firm’s six existing shops at Earlsdon, Erdington, Harborne, and Daventry Road in Coventry, Kenilworth and Tamworth, as well as its new shop at Ball Hill in Coventry.
George Perry managing director Mark Tate said: “It’s through educating and encouraging our children on what to eat now, we will drive obesity down and with the backing of schools and the government, encourage exercise and a general healthier lifestyle.
“Using the shops, we now have the medium to push this forward. Fingers crossed others may follow our venture.”
George Perry has also launched a new online wholesale service, via its new website and Click & Collect Fresh system, which Tate said he sees as “the future of the markets”.
Lincolnshire store offered crate of free fruit to children saying it wants to encourage healthy eating
A Tesco store has impressed shoppers by offering free fruit for children to eat while their parents shop.
The Lincolnshire store put a notice up by a crate full of fruit consisting of: bananas, oranges, apples, berries and other fruit, saying it wanted to encourage healthy eating.
Shopper Vicci Skinn posted a photo of the sign on Tesco’s Facebook page. It said: “Hi parents. Please feel free to take a piece of fruit on us for your children to eat whilst you shop.
“We would like to encourage healthy eating and make your shopping trip that bit easier.
“Enjoy your day and thank you for shopping at Tesco Brigg!!”
Skinn wrote under the post: “I just wanted to say how wonderful it was to see this display in our local Tesco today. After seeing all the sweets out for Hallowe’en this made a refreshing change.”
Tesco responded to the post to say: “Hi Vicci. This is fantastic to see! I’m glad you appreciate the free fruit our store offers.”