Cauliflower
Produce World has produced and launched a new Chinese sweet sprouting cauliflower into select Waitrose stores
New sweet sprouting cauliflower has been launched into limited numbers of Waitrose stores through vegetable supplier Produce World.
The brassica, which is native to China, can be eaten raw or cooked, and is sweeter than a traditional cauliflower. It has long stems and small, white heads, described as “less intimidating” to younger consumers.
“Sweet Sprouting Cauliflower has been popular in China for a long time and it has a number of characteristics which we believe will appeal to British consumers of all ages,” said Waitrose buyer Gemma Hodgson.
“We know that people are under time pressure, and preparation and cooking times are getting shorter. This product can be eaten raw in salads, used in stir-fries, steamed, roasted or barbequed and it’s ready in a matter of minutes. We also think that the sweet taste and crunchy texture will appeal to children and adults alike.”
Frank Robinson, Produce World sales and marketing director, said: “This is a healthy and very exciting innovation, and will be a new way to enjoy cauliflower for a younger generation. It is not as intimidating as traditional cauliflower in terms of size. It is available in manageable one meal portion sizes, targeting premium meal occasions.”
The news comes as Produce World launched purple carrots into Waitrose last week, in partnership with fellow vegetable supplier Huntapac.
Peter Glazebrook breaks world record for growing the biggest cauliflower, adding to his onion and potato titles
The Brit who has already grown the world’s heaviest onion and potato has now added a colossal cauliflower to his record-breaking collection.
Peter Glazebrook’s latest creation – grown in the East Midlands – is 60lb in weight, and 6ft wide.
The cauliflower, which is of the Darwin variety, has beaten the previous record by 6lb, and is 20 times heavier than the ones consumers are used to buying in supermarkets.
Glazebrook, 69, planted the beastly cauliflower last July, and nurtured it in his greenhouse, feeding it calcium nitrate.
He then switched to a high potash feed once the weather got warmer in March.
Gazebrook, who has now frozen the vegetable for keeping, told Mail Online: “The weighing was conducted at my home because there were no vegetable shows at this time of year. My previous effort last year was weakened by the long cold snap that hit most of the UK.
“The exceptionally mild autumn this time has helped me to clinch this record-breaker.”