As Red Tractor week kicks off, it has been announced that Kentucky Fried Chicken (KFC) is displaying the Red Tractor logo on its packs for the first time this autumn
KFC will also carry out a national press advertising and social media campaign during Red Tractor Week (15-21 September) to highlight its assurance credentials.
The chain said all its Original Recipe chicken on the bone comes from farms in the UK and Ireland, thus all KFC buckets on sale in the UK will now feature the logo, as well as the statement: “Only Grade A quality chicken, freshly prepared in our kitchen all day, every day. Original Recipe Red Tractor Assured chicken on-the bone.”
Ian Hagg, CSR director for KFC UKI, said: “One hundred per cent of our Original Recipe Chicken on the Bone is Red Tractor-certified and comes from over 500 UK farms. We are proud of our association with Red Tractor standards of welfare and we want our customers to know about it; that’s why we took the decision to put the logo on pack. The unique, new-look buckets will be in stores in time for Red Tractor Week, providing the perfect opportunity to promote our independently audited quality-assured chicken to customers.”
The fast food chain is supporting Red Tractor Week and promoting its sourcing policy by running a full page advertisement in The Sun on Sunday. It is also running a social media photo competition, in which customers are encouraged to upload ‘farm to fork’ themed photos using the hashtag #FarmToFork and #TrustTheTractor.
/>Brand executive for Red Tractor Assurance Georgina Park said: “We’re delighted to hear that the KFC’s famous buckets will now feature our logo. Around 64% of shoppers currently recognise the Red Tractor logo and that number will continue to grow as more brand owners sign up to the Red Tractor scheme and tell their customers about it by using the logo in a prominent position on-pack.
She added: “Red Tractor Week provides a fantastic opportunity for the whole industry to get involved and raise awareness of quality-assured Red Tractor products. Over 650 processors and packers are licensed to use the logo on-pack; that equates to £12 billion-worth of food products each year. Major multiple retailers, foodservice operators and FMCG brands use the logo because they want their products backed by the Red Tractor standards. We are encouraging all our licensees to make the most of the opportunity to promote their products in the run-up to, and throughout, Red Tractor Week.”