Organic fruit is enjoying a particularly strong period whereas organic veg isn’t doing so well, but still faring much better than non-organic veg
Organic fruit continues to perform strongly at a time when non-organic fresh produce sales continue to struggle.
Nielsen data for the year ending March 28th 2015 shows organic fruit performing particularly strongly, although organic veg isn’t doing so well.
Finn Cottle, of Soil Association, said: “Year-on-year performance for organic produce is steady, showing 0.9% growth to March 28th 2015: this is very positive when compared against the 5.2% decline on non-organic for the same period.
“Organic fruit sales have been exceptionally strong at plus-9.5%, and improve each month, however vegetables are struggling at minus 3.4%, although outdoing non-organic equivalents, which are declining at minus 10.4%.
“Overall, organic produce represents approximately 2.9% of the total value of sales of produce sold through the supermarkets in the same time period.”
The positive data follows on from the Organic Market Report 2015, released nearly two months ago.