New retailer listing for convenience fruit snacks from prepared company Humdinger
Snack firm Humdinger has won an Asda listing for its branded Fruit Factory potted fruit snacks from 19 May 2014.
The brand is now stocked in all major retailers across the UK.
It will be available in Asda in multipacks consisting of Strawberry, Apple & Orange Fruit Strings, Strawberry Fruit Hearts, Strawberry, Apple & Orange Fruit Stars and Lunchbox Mini Snacks. The pack RRP will between £1.49 and £1.99.
Carl Widdop, brand manager at Humdinger, said the company is looking to expand further during 2014.
“We’re delighted to announce that The Fruit Factory products will soon be available in Asda stores nationwide,” he said. “It’s a great start to the year for the brand to have secured listings in all the UK’s major supermarkets.”
Humdinger distributes dried fruit and savoury snacks under the Humdinger and The Fruit Factory brands, as well as licensed products from Budweiser, Marmite and Vimto.