In an effort to support more smaller caterers and encourage customers to sample more fresh meat, JJ Food Service has introduced smaller pack sizes for its fresh meat and poultry.
In the past only available in 10kg cases, its fresh Welsh and Dorset lamb neck fillets are now also sold in 5kg packs (2×2.5kg), while fresh chicken is available in 2.5kg packs. Lamb shoulders will soon be available in 4kg packs (2x2kg shoulders), down from 8kg.
According to the brand, the move will provide more manageable packs to help chefs, butchers, retailers and consumers to sample the fresh offering.
Ali Guvemli, chief products officer, said: “Our fresh lamb is free-range and has been produced from prime, fully-traceable, farm-assured animals. The range has been extremely popular with restaurants and hotels, but not everyone has the fridge space for large quantities.”
He added that the new packs offered great margins for caterers. “Our fresh meat and poultry prices are up to three times cheaper than the major supermarkets and offer excellent margins for caterers.”