London butcher The Ginger Pig is to start selling charcoal alongside its meat.
The premium charcoal, called Chef’s Blend, is to be supplied exclusively to the butcher’s shop by The London Log Company, and will be available from 26 June in the Ginger Pig’s shops in Clapham, Shepherd’s Bush, Hackney, Marylebone and Barnes.
According to its makers, Chef’s Blend is a mix of beech, birch, oak and ash with a little English fruitwood, which create aromatic flavours that work especially well with dry aged grass and beef fed lamb, but are subtle enough to use with all meats.
Mark Parr of the London Log Co was excited about the partnership: “The Ginger Pig are as obsessed about beast, taste and welfare, as I am about wood, fire and flavour, so a collaboration was as easy as falling off a log, so to speak. We share a common passion for food and its provenance; a mutual respect for the land where we grow our produce, the people involved and the joy that the end product engenders. To be able to work in your chosen field (or woodland) and strive to produce excellence is a gift. To share your work and have that recognised by others, is even better.”