The Birmingham-based banana supplier has agree to supply containers to key Russian fruit exporter, Fruit Brothers
BanaBay has taken a leap forward with banana sales in Russia by securing a significant new customer following a successful product trial.
Having experienced BanaBay produce via the European spot market, Fruit Brothers, one of the leading fruit and vegetable exporters in Russia, approached BanaBay directly and will now be supplied with 12 to 15 containers of bananas per week to distribute to supermarkets in the largest Russian cities and other regions.
Vitali Donskoi, BanaBay’s business development manager responsible for Russia, said: “The Russian market is really huge and growing fast, so we will always be interested in any opportunities and challenges arising there.
“Now that we have had our first success, we are currently exploring how to start working directly with retailers as this is another fantastic potential customer base for us.”