Fast-growing banana marketer broadens its range beyond tropical fruits with addition of New Zealand apples and Mexican limes to its offer
BanaBay, the rapidly emerging tropical fruit distributor-marketer with headquarters in the UK and plantations in Ecuador, is branching into new products.
From this month, the company will be able to offer New Zealand apples and Mexican limes for the first time.
Known primarily for Ecuadorian bananas, BanaBay stated to the media that it was responding to customers’ requests for apples, which, while outside the tropical fruit basket, are “a very popular choice”.
The company has chosen to source its apples from New Zealand, already a key market for BanayBay’s bananas, citing the country’s ideal growing climate and reputation for developing exciting new varieties. BanaBay’s varietal range will include Royal Gala, New Zealand Queen, Pacific Rose and Braeburn.
“While our core business remains our Ecuadorian-grown bananas, we have always prided ourselves on our flexible and responsive customer service so when a product is requested, we can act fast to source the best fruit and add it to the suite of products,” said managing director Mark O’Sullivan.
BanaBay is also venturing into the citrus market with the addition of Persian seedless limes. Cultivated on GlobalGAP-certified farmland in Mexico, the fruit, which is in high demand for pan-Asian cuisine and cocktails, will become an integral part of its range, which also includes also includes bananas, pineapples and baby bananas.