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    Steve’s Leaves has introduced new Persian Cress to the market and had listings of staple products doubled at premium retailer Waitrose

    Specialist salad producer “Steve’s Leaves” has strengthened its ties with premium retailer Waitrose with the launch of a new range and increased listings.

    Distribution of two Steve’s Leaves’ staples, Baby Watercress & Little Leaves and Pea Shoots & Baby Leaves, will double to feature in 300 Waitrose stores.

    Recently launched Persian Cress & Luscious Herby Leaves will be promoted by a new partnership with Michelin-starred chef Daniel Clifford, who will develop recipes and offer a meal at his restaurant, Midsummer House, as a competition prize.

    Clifford, who will also feature on the Steve’s Leaves website, described Persian Cress as sweet, peppery and aromatic.

    Ruth Amigo, brand manager at Steve’s Leaves, said the company looks forward to introducing further new varieties into the market.

    “Since launch our aim has always been to bring something a little bit different to the salad aisle. We’re delighted to build on our successful partnership with Waitrose,” she said.

    Waitrose salad and prepared produce buyer, Tom Moore, said: “Our customers are looking for high-quality, great-tasting ingredients and they like to try new things. The Steve’s Leaves brand ethos and its new Persian Cress & Luscious Herby Leaves salad is ideally placed to meet this need.”

    The brand, created by watercress academic Steve Rothwell, has been stocked in Waitrose since 2010. 

    Salad brand wins bigger Waitrose presence

    Steve’s Leaves has introduced new Persian Cress to the market and had listings of staple products doubled at premium retailer Waitrose

    Specialist salad producer “Steve’s Leaves” has strengthened its ties with premium retailer Waitrose with the launch of a new range and increased listings.

    Distribution of two Steve’s Leaves’ staples, Baby Watercress & Little Leaves and Pea Shoots & Baby Leaves, will double to feature in 300 Waitrose stores.

    Recently launched Persian Cress & Luscious Herby Leaves will be promoted by a new partnership with Michelin-starred chef Daniel Clifford, who will develop recipes and offer a meal at his restaurant, Midsummer House, as a competition prize.

    Clifford, who will also feature on the Steve’s Leaves website, described Persian Cress as sweet, peppery and aromatic.

    Ruth Amigo, brand manager at Steve’s Leaves, said the company looks forward to introducing further new varieties into the market.

    “Since launch our aim has always been to bring something a little bit different to the salad aisle. We’re delighted to build on our successful partnership with Waitrose,” she said.

    Waitrose salad and prepared produce buyer, Tom Moore, said: “Our customers are looking for high-quality, great-tasting ingredients and they like to try new things. The Steve’s Leaves brand ethos and its new Persian Cress & Luscious Herby Leaves salad is ideally placed to meet this need.”

    The brand, created by watercress academic Steve Rothwell, has been stocked in Waitrose since 2010. 

    Salad brand wins bigger Waitrose presence (2)

    More trees reaching full maturity and a benign winter were the main reasons for the rise in output during 2013/14

    Peru exported 140,000 tonnes of mangoes during the 2013/14 campaign, a 40% increase on the 105,000 tonnes shipped last season according to the latest figures from exporter association Apem.

    The association’s general manager Juan Carlos Rivera said the rise was due to favourable climatic conditions during the winter and more plantations reaching full productivity, among other factors. “Also there were no rains during harvesting, which meant the fruit could go on being harvested almost to the end of the season,” he said.

    Meanwhile, Angel Gamarra, president of Promango, said 2013/14 had been one of the best seasons in recent years, with 22,000ha planted between Piura and Casma. Piura accounts for around 75% of Peru’s mango output, followed by Lambayeque with 15% and Ancash with 10%.

    The leading destination for Peruvian mangoes is the Netherlands (40%), followed by the US (36%), the UK (10%) and Canada (5%).

    Rise in Peruvian mango exports

    UK Prime Minister David Cameron to discuss the EU ban on mango imports with the newly elected Indian prime minister, to be announced May 16

    Since May 1st, the EU has blocked all imports of Indian mangoes, eggplant, taro plant and two types of gourd until December 2015. The European Commission announced the ban following authorities in Brussels found Indian shipments of fresh produce contaminated with fruit flies last year.

    British MPs including Jon Ashworth and Keith Vaz have criticised the ban for the run-on effects to local retailers, importers and distributors as well as Indian farmers. A petition with over 2000 signatures has also been circulated, opposing the ban.

    Speaking during Prime Minister’s Questions, Cameron said, “The European Union has to look on the basis of the science and the evidence and there are concerns about particular cross contamination in term of British crops and British interests.

    “But I understand how strongly [Mr Vaz] feels and how strongly the Indian community in this country feels and indeed I look forward to discussing it with the new Indian prime minister.”

    The Indian mango season lasts from mid-April to early July. With the ban coming in just as exporters were gearing up for the season, and UK imports of Indian mangoes valued at £6.3m (US$10.68m), prices of mangoes within India have now decreased significantly.

    UK PM to discuss mango ban with new Indian PM
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