Graeme Sharp, 24, has been appointed Quality Meat Scotland’s new marketing executive.
Sharp, who succeeds Jack Broussine, will be leading the Specially Selected Pork marketing activity, as well as looking after independent retailers, including the successful Scotch Butchers’ Club, and the public procurement sector.
He is an International Management graduate from Heriot Watt University, and joins QMS from the family butcher’s shop in Linlithgow.
Laurent Vernet, head of marketing at QMS, said: “Graeme brings a huge amount of practical knowledge and experience with him from the red meat sector and will undoubtedly strengthen our existing marketing activities in order to promote the high-quality product that Scottish farmers produce.”