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    King Edward is UK’s favourite Xmas roast potato

    Sales of the potatoes reach an all-time high during the two-week run up to the festive period, according to key supplier Branston

    Potato supplier, Branston, has revealed the King Edward as the nationʼs favourite roaster to accompany the traditional Christmas lunch.

    Sales of the potatoes reach an all-time high during the two-week run up to the festive period, with celebrity chefs such as Jamie Oliver, Delia Smith and Tom Kerridge championing the variety.

    Branston sales and marketing director, James Truscott, said: “The King Edward is undoubtedly the king of the crop when it comes to the Christmas roast dinner, with sales increasing by around 250% in the run up to the big day.

    “Whilst sales across other lines such as mainstream white potatoes and Maris Piper also increase substantially, the UKʼs love affair with this, the most traditional of all the potato offerings, really stands out.”

    The variety has been grown in the UK since 1902, making it one of the oldest varieties still grown commercially. Presented as a white skinned potato with pink colouration, it is oval shaped and has a floury texture.

    Truscott added: “King Edward roast potatoes are as much a part of the traditional Christmas lunch as turkey, sprouts and chipolatas.

    “With a delicious crispy outside and a smooth fluffy middle, they are the perfect accompaniment to the seasonal roast.”

    King Edward potatoes are available all throughout the UK and are in peak season from October through to April.

    An average 2.5kg pack costs around £2.

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