Fruit Attraction unveils packed agenda

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Organisers say there will be a bumper programme of technical seminars and parallel events at this year’s show

Preparations for the 2015 edition of Fruit Attraction are well underway and this year’s fair will feature an extensive programme of technical seminars and parallel activities and sector-specific events, according to organisers Ifema and Fepex.

These include the second edition of Stone Fruit Attraction, which will be held on October 29, and will shine a spotlight on the diversity and variety of Spain’s stonefruit offer that enables the country to be the only Northern Hemisphere country able to supply the market for six months of the year (April to November).

The seventh edition of Fruit Attarction, which is expected to be the biggest yet, will also host the first congress for kakis, Kaki Attraction, to address the growing prominence of this product in Spain’s fresh produce basket.

Other highlights include the “Oganic Hub”, a space dedicated to organic fruits and vegetables and a parallel session on the afternoon of 28 October entitle “Markets and marketing of organic fruits and vegetables in Europe”, promoted by F&H, as well as Fruit Retail, an event organised by Alimarket, and the II Forum of Agri-journalists, which will focus on an analysis of the production and marketing of European fresh produce.

Meanwhile, Fruit Fusion, featuring cooking demonstrations from some of the best chefs in the country, will once again be a key part of the three-day event, as will Pasarela Innova, a space to showcase new varieties, and Foro Innova, an area featuring presentations on the latest developments in the industry.

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